Incito Leadership and Executive Coaching

A Dynamic Approach To Business Coaching

Learn About Incito’s Executive Coaching Experts and Their Extensive Variety of Experience and Expertise


About Us

Incito inspires smart, creative, and bold leaders; individuals who are ready to grow and develop into the magnetic leader they know they can be. If you are ready to create a shift in growing your unlimited potential, Incito is ready to walk alongside you.

Incito Values

Guiding all that we do, our values tell a story of why we look to incite, excite, and inspire leaders.

Choice – choice is your power

Curiosity – creating shifts in your mind set for a future of intention

Passion – inspires us to develop you as a leader in, and out of, the workplace

Challenge – challenging your norm is integral to creating real change

Humanity – bringing humanity and humility is core for developing your fearless self

Partnership – we are invested in your success


The Incito Executive Coaching Team


Jenn Lofgren, CPHR, MCC

Specializing in Leadership & Executive Coaching, Jenn Lofgren is a Master Certified Coach who becomes a thought-partner for evolving leaders. While leadership coaching is her speciality, the truth is that Jenn doesn’t believe in one-size fits all coaching. Real people simply don’t work that way. Jenn wants leaders to have a positive impact on those around them, which is why she leads from a place of curiosity and choice. With this, she supports you in uncovering what is holding you back so you can create shifts to become a bold, inspiring, and magnetic leader.

Particularly, leaders who want to lead differently tend to see the greatest results as you are ready to be fearless in your growth, inciting your team to become more effective, engaged, and happier in the workplace. This takes being vulnerable and honest as you and Jenn work together, looking inwards to make positive and tangible changes in both your professional and personal environments.

Jenn is one of 3 Master Certified Coaches in Calgary (out of 54 total Master Certified Coaches in Canada). With over 15 years experience in coaching, mentoring, gap analysis, and strategic development, Jenn has an insatiable drive to learn new concepts, allowing her to understand the bigger picture of leadership, becoming a more impactful and confidential thought partner for your needs.

Jenn is fortunate to be a partner with the Women’s Executive Network, contributor to the Forbes Coaches Council, MBA mentor through the Haskayne School of Business, and named Entrepreneur of the Year through Distinctive Women’s Magazine (2014). Among these accolades, one of her most significant and rewarding accomplishments is volunteering with the Calgary Youth Justice Society, helping to build leaders out of at-risk youth - enhancing their strengths, not weaknesses.

Credentials aside, when not working with inspiring leaders, you can find her being a wife, mom, fearless skier, aspiring golfer, and brand new piano player.

Based in Calgary, Alberta, Jenn works with leaders across the world, inspiring empowered leaders worldwide.



Diane Bonneau, MCC, PMC

Diane Bonneau is a highly-skilled executive coach, professional mentor coach, and facilitator who is passionate about developing people for success. For almost 20 years Diane has been challenging individuals, executives and teams to take risks, develop new skills and become authentic leaders. She routinely works with fast-growing and newly-merged companies of all sizes in industries such as oil & gas, construction, building technology, and finance, facilitating offsite sessions and working with management teams and board of directors to create and execute strategies and solutions to business challenges. Diane has designed and facilitated multi-faceted programs focused on enabling an organization’s cultural transformation.

In 2015, the ICF Executive honoured Diane by establishing the “Diane Bonneau Coach Development Scholarship” to acknowledge and recognize “Diane’s extraordinary contributions to the ICF Calgary Chapter and the coaching community”. She a CoachU Certified Graduate, an International Coach Federation (ICF) Master Certified Coach, and a Professional Mentor Coach, she is also Past-President of the ICF Calgary Chapter and participates in various Global ICF Committees. She has advanced training in team coaching through the Centre for Right Relationship (ORSC).


Joel Wilkinson, M.Sc., R.Psych, PCC

Joel Wilkinson is an Executive Coach, Leadership Consultant, and Psychologist. Throughout his career spanning more than 20 years, Joel has worked with thousands of leaders, executives, national team and Olympic athletes, along with other individuals - helping them achieve personal, career and business success. He brings his background as a national team athlete, coach and sports psychologist to his understanding of supporting the development of individual, team and organizational potential. Joel’s approach is to fully understand the unique needs of each organization or individual, to create strong collaborative relationships, and to implement practical and effective solutions to create desired results. 

Joel’s background includes an M. Sc. in Applied Psychology from the University of Calgary. He is a Professional Certified Coach with the International Coach Federation and a Registered Psychologist with the College of Alberta Psychologists. He is also a sessional professor in the Faculty of Medicine at the University of Calgary, and an adjunct faculty member with the Haskayne Executive Education Program, the Cumming School of Medicine’s Leadership Development Program, the Center for Creative Leadership and the Conference Board of Canada’s Niagara Institute. Joel is accredited in the EQi, EQi-360, Emotional Intelligence for Leadership, Profiler, all of the Center for Creative Leadership’s 360 assessment tools, and a wide range of other psychometric instruments.

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Bob Nogue, C.A., PCC

Bob’s substantial leadership experience enhances his current roles as a personal coach, facilitator, and trainer. He now works with leaders at all levels to discover what is possible for them and their organizations. Bob brings a practical business approach presented with a warm style and a passionate belief in people’s capabilities.

The majority of Bob’s work career has been in senior financial roles that spanned companies ranging from small local to large multinationals. He has global management and leadership experience in building effective teams to create and maintain sound business processes, support substantial revenue growth and geographical expansion ($300 million to $800 million revenue in 3 years), integrate acquisitions and manage parts of large innovative and leading edge projects like Hibernia. Bob’s integrity, adaptability, tenacity, strategic and analytical skills, coupled with communication and people skills have consistently been considered an integral part of the success of these initiatives. 

Bob is a Professional Certified Coach (PCC) designation from the International Coach Federation as well as Chartered Professional Accountant – CPA, CA - Canada and Obtains a Graduate Certificate in the Foundations of Neuroleadership from the Neuroleadership Institute.

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Bliss Aime, PCC

Bliss has been coaching leaders to accelerate their growth and develop themselves and their teams for over 15 years. His focus is partnering with leaders and teams to produce great results and challenging them to deliver on two critical elements of leadership success: developing engaged, committed people and creating an organizational environment in which they can excel. He accelerates a leader’s ability to shift their behaviour to address multiple complex realities in healthy, successful ways.

Bliss has 20 years’ experience in senior positions in financial services leading teams in sales, operations and human resources and has provided expertise in strategy, implementation and execution that delivered results. He has worked with companies in Oil & Gas,Technology integration, Municipalities, Arm’s length government organizations, Financial services, Homebuilding & Land development, Tax Law, Real Estate and Economic Development.

The breadth of companies and their unique leadership styles has given him the framework to accelerate leaders’ development in the direction that will be effective for them and their organization. His insight into successful leadership and his passion for seeing leaders and their teams use their skills effectively to build effective relationships & deliver extraordinary results allows leaders to make immediate progress on their goals.



Bob Acton, Ph.D., R.Psych.

Bob has a Ph.D. in Psychology and has successfully worked with leaders at all levels in organizations, both for-profit and non-profit, across industries including oil and gas, education, legal, government, health, administration, and entertainment for over 12 years. He brings a wealth of research-backed knowledge and practice to coaching leaders.

Coaching and consulting in organizations began after successfully operating his own psychology business for 15 years, and helped his team grow over 1200% in a few years. He has built and sold both brick and mortar and online businesses. Bob currently holds an adjunct faculty position at the University of Calgary, as well as a number of certifications and publications and has presented at national and international conferences.