Incito Leadership and Executive Coaching

A Dynamic Approach To Business Coaching

Learn About Incito’s Executive Coaching Experts and Their Extensive Variety of Experience and Expertise


About Us

Incito inspires smart, creative, and bold leaders; individuals who are ready to grow and develop into the magnetic leader they know they can be. If you are ready to create a shift in growing your unlimited potential, Incito is ready to walk alongside you.

Incito Values

Guiding all that we do, our values tell a story of why we look to incite, excite, and inspire leaders.

Choice – choice is your power

Curiosity – creating shifts in your mind set for a future of intention

Passion – inspires us to develop you as a leader in, and out of, the workplace

Challenge – challenging your norm is integral to creating real change

Humanity – bringing humanity and humility is core for developing your fearless self

Partnership – we are invested in your success


The Incito Executive Coaching Team


Jenn Lofgren, CPHR, MCC

Specializing in Leadership & Executive Coaching, Jenn Lofgren is a Master Certified Coach who becomes a thought-partner for evolving leaders. While leadership coaching is her speciality, the truth is that Jenn doesn’t believe in one-size fits all coaching. Real people simply don’t work that way. Jenn wants leaders to have a positive impact on those around them, which is why she leads from a place of curiosity and choice. With this, she supports you in uncovering what is holding you back so you can create shifts to become a bold, inspiring, and magnetic leader.

Particularly, leaders who want to lead differently tend to see the greatest results as you are ready to be fearless in your growth, inciting your team to become more effective, engaged, and happier in the workplace. This takes being vulnerable and honest as you and Jenn work together, looking inwards to make positive and tangible changes in both your professional and personal environments.

Jenn is one of 3 Master Certified Coaches in Calgary (out of 54 total Master Certified Coaches in Canada). With over 15 years experience in coaching, mentoring, gap analysis, and strategic development, Jenn has an insatiable drive to learn new concepts, allowing her to understand the bigger picture of leadership, becoming a more impactful and confidential thought partner for your needs.

Jenn is fortunate to be a partner with the Women’s Executive Network, contributor to the Forbes Coaches Council, MBA mentor through the Haskayne School of Business, and named Entrepreneur of the Year through Distinctive Women’s Magazine (2014). Among these accolades, one of her most significant and rewarding accomplishments is volunteering with the Calgary Youth Justice Society, helping to build leaders out of at-risk youth - enhancing their strengths, not weaknesses.

Credentials aside, when not working with inspiring leaders, you can find her being a wife, mom, fearless skier, aspiring golfer, and brand new piano player.

Based in Calgary, Alberta, Jenn works with leaders across the world, inspiring empowered leaders worldwide.



Karey VanBuren PCC, CPCC, ORSCC

Karey works with people who are looking to gain confidence in their decision making and in their ability to take bold steps. He acts as your running mate as you navigate present challenges, or to help prepare you for the next stage of your career. 

Working together we find practical actions that can promptly be put into place. It’s my privilege to make an authentic connection with you, leading to turning points in your awareness and in your career. My clients report that our sessions bring them higher clarity, optimism and relaxation, helping them perform at their best. 

16 years executive and leadership coaching has taught me how to quickly build trust and has made me a really good listener.  Prior to coaching I gained broad experience in diverse industries with roles in sales, marketing, strategic alliances, product development and manufacturing. I’ve been an Executive in both publicly traded and privately held companies. I bring a global perspective having lived in the US, Norway, France, Canada.


Joel Wilkinson, M.Sc., R.Psych, PCC

Joel Wilkinson is an Executive Coach, Leadership Consultant, and Psychologist. Throughout his career spanning more than 20 years, Joel has worked with thousands of leaders, executives, national team and Olympic athletes, along with other individuals - helping them achieve personal, career and business success. He brings his background as a national team athlete, coach and sports psychologist to his understanding of supporting the development of individual, team and organizational potential. Joel’s approach is to fully understand the unique needs of each organization or individual, to create strong collaborative relationships, and to implement practical and effective solutions to create desired results. 

Joel’s background includes an M. Sc. in Applied Psychology from the University of Calgary. He is a Professional Certified Coach with the International Coach Federation and a Registered Psychologist with the College of Alberta Psychologists. He is also a sessional professor in the Faculty of Medicine at the University of Calgary, and an adjunct faculty member with the Haskayne Executive Education Program, the Cumming School of Medicine’s Leadership Development Program, the Center for Creative Leadership and the Conference Board of Canada’s Niagara Institute. Joel is accredited in the EQi, EQi-360, Emotional Intelligence for Leadership, Profiler, all of the Center for Creative Leadership’s 360 assessment tools, and a wide range of other psychometric instruments.

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Carolyn Poole, PCC, CCMC

A dynamic and versatile Professional Coach and Consultant, Carolyn coaches leaders and professionals to superior performance through increasing self awareness, focusing on key leadership competencies, leveraging strengths and authentic leadership style, acknowledging and addressing blind spots, and building confidence. She is an enthusiastic, highly organized and ethical professional committed to her clients’ outstanding results.

Carolyn enjoys working with managers and executives who have become leaders because of their exceptional performance and their desire to have a greater impact. When promoted, these leaders often continue to operate in ways that worked well earlier in their career, but that may not serve them to the same degree in new positions with greater breadth and accountability. Effective and inspired leadership at a new level requires acquiring additional knowledge and skills. That’s where consistent coaching with a skilled thought partner can be such a game changer.

As an executive coach, Carolyn uses an inquiry and strengths- based approach to build trust, illuminate blind spots, leverage strengths, and help leaders balance the demands of delivering business results and engaging people. Through her collaborative, dynamic, and transformational approach, clients build capability and confidence and raise the bar on their performance.

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Bob Nogue, C.A., PCC

Bob’s substantial leadership experience enhances his current roles as a personal coach, facilitator, and trainer. He now works with leaders at all levels to discover what is possible for them and their organizations. Bob brings a practical business approach presented with a warm style and a passionate belief in people’s capabilities.

The majority of Bob’s work career has been in senior financial roles that spanned companies ranging from small local to large multinationals. He has global management and leadership experience in building effective teams to create and maintain sound business processes, support substantial revenue growth and geographical expansion ($300 million to $800 million revenue in 3 years), integrate acquisitions and manage parts of large innovative and leading edge projects like Hibernia. Bob’s integrity, adaptability, tenacity, strategic and analytical skills, coupled with communication and people skills have consistently been considered an integral part of the success of these initiatives. 

Bob is a Professional Certified Coach (PCC) designation from the International Coach Federation as well as Chartered Professional Accountant – CPA, CA - Canada and Obtains a Graduate Certificate in the Foundations of Neuroleadership from the Neuroleadership Institute.

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Bliss Aime, PCC

Bliss has been coaching leaders to accelerate their growth and develop themselves and their teams for over 15 years. His focus is partnering with leaders and teams to produce great results and challenging them to deliver on two critical elements of leadership success: developing engaged, committed people and creating an organizational environment in which they can excel. He accelerates a leader’s ability to shift their behaviour to address multiple complex realities in healthy, successful ways.

Bliss has 20 years’ experience in senior positions in financial services leading teams in sales, operations and human resources and has provided expertise in strategy, implementation and execution that delivered results. He has worked with companies in Oil & Gas,Technology integration, Municipalities, Arm’s length government organizations, Financial services, Homebuilding & Land development, Tax Law, Real Estate and Economic Development.

The breadth of companies and their unique leadership styles has given him the framework to accelerate leaders’ development in the direction that will be effective for them and their organization. His insight into successful leadership and his passion for seeing leaders and their teams use their skills effectively to build effective relationships & deliver extraordinary results allows leaders to make immediate progress on their goals.



Gerard Alberts, M.Ed., R.Psych., CCLC

Gerard understands the diverse needs and challenges of business leaders and career-minded people working together to develop collaborative and effective teams in today’s tumultuous marketplace. He works with leaders across industries, including the energy sector, financial institutions, technology, agriculture, real estate development, government, formal education, health care, community service, and other business and non-profit organizations. 

As a licensed psychologist (Alberta), Gerard supplemented his professional and leadership competencies with training approved by the International Coach Federation. Earlier in his career, he began developing his skills as a leader within the not-for-profit sector, including roles as a counsellor, psychometrician, information systems coordinator, school psychologist, and executive director before transitioning into business leadership. 

While leading a diverse team of professionals serving numerous large industry and government employers across Alberta on behalf of a large national workplace consulting and health firm based in Toronto, Gerard had the opportunity to discover and help resolve some of the most challenging HR, management and employee concerns. Subsequently, Gerard applied knowledge and skills as a Senior Consultant in the executive search, leader assessment/coaching and career transition business, then as Alberta Director for City University of Seattle where he was senior faculty for several years.