Incito Leadership and Executive Coaching

Show up, be seen, and lead brave

Dare to Lead is a coaching program with one-hour keynotes, two-hour workshops up to full two-day programming for leaders and teams.


Coaching and Leadership Workshops

Show up, be seen, and lead brave


Dare to Lead


Based on the research of Dr. Brené Brown, Dare to Lead is an empirically based courage-building program designed to be facilitated by organizational development professionals.

Brené is a research professor at the University of Houston where she holds the Huffington Foundation – Brené Brown Endowed Chair at The Graduate College of Social Work. She has spent the past two decades studying courage, vulnerability, shame, and empathy, and most recently completed a seven-year study on courageous leadership. She is the author of five #1 New York Times bestsellers: The Gifts of Imperfection, Daring Greatly, Rising Strong, Braving the Wilderness, and Dare to Lead, which also debuted at #1 on The Wall Street Journal and Publisher’s Weekly list.


The most significant finding from Brené’s latest research is that courage is a collection of four skill sets that are teachable, measurable, and observable. Certified Dare to Lead Facilitators focus on developing these courage-building skills through workshops, trainings and coaching to help individuals, teams and organizations move from armored leadership to daring leadership.

Our facilitators can also prepare participants to become Dare to Lead certified. Upon successful completion of the training and an exam, participants will receive a LinkedIn badge recognizing their mastery of the four skill sets of courage and admission to a private LinkedIn group.

Our programs range from one-hour keynotes and short two-hour workshops to full two-day programming for individual leaders and intact teams. We deliver across Canada including Calgary, Edmonton, Vancouver, Toronto, Halifax, and numerous US cities including Houston, Dallas, Denver, Portland, Los Angeles, San Jose, Oklahoma, New York, Chicago, Phoenix and more.

Further information about Dare to Lead is available at

Dare to Lead - Public Program January 30-31, 2020

Experience the Dare to Lead program and become Dare to Lead™ Trained in September 2019. This program isn’t only for leaders, but anyone looking to step out with greater courage in any area of their professional and personal life.

About The Dare To Lead™ Program

Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, the new Dare to Lead™ curriculum will show us how to put those ideas into practice so we can step up and lead.

Leadership is not about titles or the corner office. It’s about the willingness to step up, put yourself out there, and lean into courage. The world is desperate for braver leaders. It’s time for all of us to step up.

This is a curriculum for developing brave leaders and courageous cultures. It’s learning and practice that requires brave work, tough conversations, and truly showing up. Daring leadership is a collection of four skill sets that are 100% teachable.

The curriculum addresses key challenges our research suggests that companies are grappling with:

  1. We avoid tough conversations, including giving honest, productive feedback.

  2. Rather than spending a reasonable amount of time proactively acknowledging and addressing the fears and feelings that show up during change and upheaval, we spend an unreasonable amount of time managing problematic behaviours.

  3. Diminishing trust caused by a lack of connection and empathy.

  4. Not enough people are taking smart risks or creating and sharing bold ideasto meet changing demands and the insatiable need for innovation.

  5. We get stuck and defined by setbacks, disappointments, and failures, so instead of spending resources on clean-up to ensure that consumers, stakeholders, or internal processes are made whole, we are spending too much time and energy reassuring team members who are questioning their contribution and value.

  6. Too much shame and blame, not enough accountability and learning.

  7. People are opting out of vital conversations about diversity and inclusivity because they fear looking wrong, saying something wrong, or being wrong. Choosing our own comfort over hard conversations is the epitome of privilege, and it corrodes trust and moves us away from meaningful and lasting change.

  8. When something goes wrong, individuals and teams are rushing into ineffective or unsustainable solutions rather than staying with problem identification and solving. When we fix the wrong thing for the wrong reason, the same problems continue to surface. It’s costly and demoralizing.

  9. Organisational values are gauzy and assessed in terms of aspirations rather than actual behaviours that can be taught, measured, and evaluated. 

  10. Perfectionism and fear are keeping people from learning and growing.

The common thread? How we deal with fear. We will teach the skills required to tackle these issues by becoming braver leaders.

Part 1 Rumbling With Vulnerability - How we react to fear and choosing to lean in to risk, uncertainty and emotional exposure.

Part 2 Living into Our Values - Clarity on our values and the gap between our desired values and our behaviour.

Part 3 Braving Trust - How trust is built and destroyed in organisations.

Part 4 Learning to Rise – Resilience; failing forward (learning whilst failing) .

Upcoming Program Details

January 30th, 2020: 8:30am - 5:00pm
January 31st, 2020: 8:30am - 5:00pm

The GRAND: 608 1 St SW, Calgary, AB T2P 1M7

Course Registration:
$1450/person until December 15, 2019
$1600/person after December 15, 2019
Includes: program materials, program completion certificate, lunch each day and refreshments
** maximum of 40 participants

Jenn Lofgren CPHR, MCC, Certified Dare to Lead Facilitator


Daring Greatly™

Show Up. Be Seen. Live Brave™. Based on the research of Brené Brown.

Daring Greatly™ is a highly experiential methodology based on the research of Dr. Brené Brown. Daring Greatly™ helps Individuals learn how to show up, be seen, and live braver lives. The primary focus for this workshop is on developing shame resiliency skills and developing daily practices that transform the way you live and lead.

Designed for work with individuals, participants are encouraged to identify:

  • Their authentic leadership style

  • Courage to step into the areas they’ve always wanted

  • Ways of bringing forward creativity to tap into innovation

  • Their inner confidence to quiet the inner critic

  • Deeper connections and how to develop them

  • Strategies for developing empathy for others

In Daring Greatly™, you will develop practices that will transform the way you live and lead. Cast out your fear and begin your journey towards Daring Greatly™. 

Inquire about booking your own Daring Greatly™ workshop


The dark does not destroy the light; it defines it. It’s our fear of the dark that casts our joy into the shadows.
— Dr. Brené Brown

Rising Strong™

The Reckoning. The Rumble. The Revolution.™ Based on the research of Brené Brown.

If you are a leader who cares enough and dares enough, you will fall. Rising Strong™ is a unique hands-on learning experience, designed to support you in sharing your stories of struggle, giving you the power to write a daring new ending after the fall.

Representing Dr. Brené Brown’s latest research on vulnerability and shame, the Rising Strong™ one-day workshop, will provide insights into:

  • Rising after failure, disappointment, and loss, and the process for moving through them

  • The physics of vulnerability and guidelines for rising after a fall

  • How stories have power in your life to drive emotions, thoughts, and behaviours

  • What it means to rumble with emotions like shame, guilt, anxiety, blame, accountability, resentment, grief, forgiveness, and perfectionism

  • Emotional offloading strategies and how they move us away from our values

  • Recognizing and capturing the stories we make up when faced with struggle

  • Writing your own daring endings to tough stories

Daring leaders fall. Own your story of falling to write your own bold ending. 

Inquire about booking your own Rising Strong™ workshop today.

Our next open enrolment program is for leaders and helping professionals March 7-10, 2019 in Winston-Salem, North Carolina. for more information and to register click here:

We can’t chart a brave new course until we recognize exactly where we are, get curious about how we got there, and decide where we want to go.
— Dr. Brené Brown