How We Work

Jenn Lofgren, Shawn Gibson, and Jenn Christie standing outdoors in front of a colorful mural, dressed in business casual attire.

Your Catalyst for Success, Your Dedicated Thought Partner

With Incito, you have more than a coach. You have a thought partner. Gain the necessary tools, support, and guidance to navigate challenges, seize opportunities, and lead with confidence and purpose.

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Our Integrated Approach Develops Strong Leaders, High-Performing Teams and Winning Strategies

With Incito as your partner, you gain the self-awareness, skills, and mindset to excel, while your leadership team develops collective strength, alignment and collaboration. Simultaneously, strategy development ensures that you have a clear vision and effective strategies to guide your decision-making and drive organizational success.

Better Me logo. A yellow circle with a black horizontal line through the center, a pink dot in the bottom left outside the circle, and a pink upward arrow crossing the line.
Comparison chart titled "Reactive to Strategic" showing changes from "Before" to "After". Before includes fighting to be right, fear of losing, resisting change, and feeling invulnerable. After includes committed to learn, acting on purpose, creating change, and being authentic.

What We Create

Better Us logo. A red pyramid with three horizontal black lines across its middle, a yellow arrow pointing upward next to it, and a small yellow dot above and to the right.
Flowchart comparing 'Siloed to Unified.' The 'Before' side lists artificial harmony, prioritizing direct reports, divided and resistant, focus on me. The 'After' side lists challenge and debate, prioritize peers, aligned and committed, focus on team.
Better Business logo
Flowchart titled "Ambiguous to Clear" with two columns labeled "Before" and "After." "Before" includes bullet points: Directionless, Priority overload, Status quo, Uninspired. "After" includes: Clear North Star, Strategic priorities, Path to growth, Inspired & engaged.

Invested in Your Outcome Every Step of the Way

Our mission is to help you become the best leader you can be - for yourself, your employees and your organization. Here’s what you can expect from partnering with Incito:

  • We are fully invested in your outcomes right from the beginning. Your success is our success, and we are committed to going above and beyond to ensure you achieve your desired results. From the initial stages of engagement, we actively listen, understand your unique challenges, and tailor our approach to meet your specific needs.

  • Incito pairs a human-centered approach with highly validated, scientific tools to elevate executive and leadership team mindsets. Our unique coaching and development methodology is highly effective in helping leaders overcome obstacles and achieve their goals.

  • Leaders are people first, role second. That’s why we bring a deep sense of humanity - an unwavering commitment to authenticity, vulnerability, and presence - to our work. We show up fully and challenge you to facilitate your growth and transformation. With Incito, you can be your true self, confront your fears, and embrace your full potential.

  • Confidentiality is a cornerstone of our relationship with every client, and we strive to create a safe environment, founded on trust, integrity and a commitment to excellence.

  • We meet you where you’re at. You and your organization are unique. We tailor our programs and coaching sessions to identify challenges and provide targeted solutions.

  • We address the root cause of your organization’s challenges, not just the symptoms, to ensure long-lasting transformation and success.

  • With Incito, you have more than a coach. You have a thought partner.

    We’ll provide an objective perspective, a sounding board for your thoughts, hard feedback when needed, and encouragement to harness your strengths.

  • Individual Executive Development, Collective Leadership Team Development and Strategy Development is a comprehensive approach that empowers leaders at multiple levels. The synergy between our three integrated services enable you to create your highest and best outcomes - for yourself, your team, and your organization.

Guiding all that we do, our values tell a story of why we look to incite, excite, and inspire leaders.

  • We always have a choice in how we behave, react, and approach situations with our attitude and mindset. While we may not have control over what comes our way, we can choose our response to it. As your partner, we’ll empower you to choose and make courageous choices.

  • We approach with an open mind, assume nothing, and ask thought-provoking, unconventional questions that reveal things no one was thinking. This is where magic happens.

  • We exclusively work with clients whom we genuinely love and feel excited about who they are becoming professionally and personally. We passionately want you to succeed and build a better future.

  • We are not afraid to say the wrong thing, and willing to say the thing everyone is thinking but afraid to say. We will bravely surface what no one else will in service of moving teams and individuals forward. We’ll do it with compassion, a sense of humour and the readiness to rectify any missteps.

  • Leaders are people first and role second. We attend to who they are as human beings in their development. We believe anything is possible and give our clients grace to be imperfect and learn.

  • We steer clear of one-size-fits-all approaches and believe that you are the expert on yourself and your business. While we have tools, frameworks and outlines, we co-create with you as your thought partners, always willing to redesign, flex and adapt to meet your evolving needs.

Our Track Record of Success

We are committed to excellence and ensure that you receive top-tier guidance and support. With an award-winning leadership coaching firm by your side, you gain access to a wealth of expertise, strategies, and insights that we honed and refined through years of successful partnerships.