Jenn Lofgren smiling, wearing a black blazer, standing outdoors in front of a blurred brick building and greenery.

MANAGING PARTNER

Jenn Lofgren
MCC, ACTC, ICD.D, CPHR

I believe in taking an integrated approach to developing strong leaders and high-performing teams that execute winning strategies. I understand that leaders are people first and focus on mindset first to unlock creative ways to solve your hard business challenges.

As a Master Certified Coach, I specialize in Leadership and Executive individual and team coaching. While this is my specialty, I don't believe in one-size fits all coaching. I have been recognized for taking a thoughtful and comprehensive approach to coaching and development planning. I partner with high achievers to help them identify and work through the root cause of their challenges —not just the symptoms. I help leaders accept where they are right now, uncover their limiting beliefs and fears, understand what they want next, and then challenge them to make courageous choices.

I am the founder and managing partner of Incito Executive and Leadership Development and I come from a previous background of HR and Technology leading large scale international transformation projects.

I am the author of The Inspired Leader: A Reference Guide and have published more than 75 articles in Forbes. I've also served as a board member for numerous business and non-profit organizations.

Most of my clients are executives and senior leaders in medium to large organizations across North America. I work with leaders who want to become more strategic and elevate their leadership. I support leaders as they work through an existing growth edge.

When I'm not working with inspiring leaders, you can find me being a wife, mom, fair-weather skier, loving great food and then burning it off at the gym.

Based in Calgary, Jenn works with leaders and executive teams across the world, inspiring empowered leaders worldwide.

Badge with the text "ICF Credentials and Standards, MCC Master Certified Coach" in blue, orange, and yellow colors.
MBTI Certified logo with an abstract star-like design in orange and yellow above the text.
Graphical logo for the CEO Today Executive Coaching Awards 2022, indicating a winner.
Circular badge with a stylized multicolored logo at the top, the text "CPCC" in bold, and the words "Certified Co-Active Professional Coach" in white on blue background.
Purple circular badge with white text recognizing Canada’s most powerful women, with 'Top 100' in large font and 'A Ward Winner' at the bottom, and a small logo reading 'WXN' at the top center.
Erickson Coaching International alumni badge with blue, orange, and white design elements and text
A circular badge with a black background and a gold laurel wreath border. Inside, it reads "GLOBAL 100 2023 WINNER" with a small globe icon replacing the letter 'O' in "GLOBAL."
CPHR logo with text 'Chartered Professional in Human Resources'
CRR Global ORSC logo with a green and blue circular border, indicating ORSC trained status.
A circular badge with a blue border and blue text, displaying 'Official Member' at the top, 'Forbes Coaches Council' in the center.
Logo of the Woman of Inspiration Award 2020 by the Universal Women's Network
Pink circular badge with black text, reads "Inspired WXN Ambassador" in the center, surrounded by the words "Power, Positivity, Passion."
Badge with the text "Certified dare to lead Facilitator" in blue, circular design.
Circular badge with a gold border that reads 'SHRM SENIOR CERTIFIED PROFESSIONAL'
Logo with the text 'Everything DiSC Workplace' and a blue circle around the word 'DISC'.
Logo of Paper Planes, Inc. with a yellow checkmark symbol and the tagline 'Building High Performance Teams'
Graphic text reading 'Leadership Circle' with emphasis on the words 'Leadership' and 'Circle'
Logo for EQ-i 2.0 with tagline 'assess. predict. perform.'
The Five Behaviours, A Wiley Brand Logo
Circular badge featuring ICF credentials and standards, with bold text stating 'TEAM COACHING ADVANCED CERTIFICATION' ACTC